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Market Campaign Analyst

OFO Code: 243104

Last checked 3 October 2026

PATHLENS

1. Occupation identity

OFO code
243104
Occupation
Market Campaign Analyst
Classification
OFO 2021
Major group
PROFESSIONALS
Unit group
2431 · Advertising and Marketing Professionals

Official description
Advertising and marketing professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.

More official OFO detail

Specialisations: Contact Centre Production / Productivity Analyst

  • Planning, developing and organizing advertising policies and campaigns to support sales objectives
  • Analyzing data regarding consumer patterns and preferences
  • Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
  • Interpreting and predicting current and future consumer trends
  • Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
  • Advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • Writing advertising copy and media scripts, and arranging television and film production and media placement
  • Researching potential demand and market characteristics for new goods and services and collecting and analyzing data and other statistical information

2. Demand status

Demand evidence not yet linked

This is an official OFO 2021 occupation. Demand status is separate evidence and is not inferred from inclusion in the OFO.

A national demand signal is not a promise of a vacancy in your town.

3. Salary evidence

No sourced salary record has been ingested for this OFO code yet.

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5. Qualification

Qualification evidence pending.

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6. Study funding

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7. Industry, sector and provincial context

National occupation classification. Industry and provincial context are shown only where a separate official source supports the link.

No source-backed modern OFO↔SIC 7 industry link has been ingested for this occupation yet. PathLens does not infer one from the job title.

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8. Next steps — official links

Career explorationNCAP / KhethaOfficial destination ↗QualificationQCTOOfficial destination ↗Public employment serviceESSA / labour centreOfficial destination ↗

9. Decision tools

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