Marketing Practitioner

Specialisations: Business Strategy Manager, Sales Promotion Officer, Sales Coordinator, Sales Account Manager, Marketing Officer, Category Manager, Retail Advisor, Tourism Officer, Product / Programme Developer (Travel Services), Business Forecaster, Marketing Professional, Marketing Consultant, Marketing Specialist, Interactive Direct Marketing Postal Planners, Brand Manager, Product Manager

• Planning, developing and organizing advertising policies and campaigns to support sales objectives
• Analyzing data regarding consumer patterns and preferences
• Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
• Interpreting and predicting current and future consumer trends
• Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
• Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
• Advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
• Writing advertising copy and media scripts, and arranging television and film production and media placement
• Researching potential demand and market characteristics for new goods and services and collecting and analyzing data and other statistical information