PATHLENSA RISKATLAS.CO.ZA PRODUCT · SOUTH AFRICA
RISKATLAS.CO.ZA
Market Research Analyst
OFO Code: 243102
Last checked 3 October 2026
1. Occupation identity
- OFO code
- 243102
- Occupation
- Market Research Analyst
- Classification
- OFO 2021
- Major group
- PROFESSIONALS
- Unit group
- 2431 · Advertising and Marketing Professionals
Official description
Advertising and marketing professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
More official OFO detail
Specialisations: Market Researcher, Market Access Counsellor, Marketing Analyst, Market Research Project Manager / Project Leader, Marketing Research Executive, Trade Marketing Analyst, Marketing Research Accounts Manager / Key Account Manager, Market Trends Consultant, Information and Publishing Communications Advisor
- Planning, developing and organizing advertising policies and campaigns to support sales objectives
- Analyzing data regarding consumer patterns and preferences
- Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
- Interpreting and predicting current and future consumer trends
- Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
- Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
- Advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
- Writing advertising copy and media scripts, and arranging television and film production and media placement
- Researching potential demand and market characteristics for new goods and services and collecting and analyzing data and other statistical information
2. Demand status
Demand evidence not yet linked
This is an official OFO 2021 occupation. Demand status is separate evidence and is not inferred from inclusion in the OFO.
A national demand signal is not a promise of a vacancy in your town.
3. Salary evidence
No sourced salary record has been ingested for this OFO code yet.
Open remuneration history & calculator →4. Quick EE check
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5. Qualification
Qualification evidence pending.
Understand NQF levels, institutions & recognition → Build my qualification pathway →6. Study funding
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7. Industry, sector and provincial context
National occupation classification. Industry and provincial context are shown only where a separate official source supports the link.
No source-backed modern OFO↔SIC 7 industry link has been ingested for this occupation yet. PathLens does not infer one from the job title.
Browse the official South African industry classification →8. Next steps — official links
9. Decision tools
10. Sources for this page
- DHET Organising Framework for Occupations (OFO 2021) · Planned
- DHET Occupations in High Demand · Planned
- Critical Skills List · Planned
- QCTO qualifications and occupational certificates · Planned
- Stats SA Quarterly Labour Force Survey · Planned
- SETA Sector Skills Plans / hard-to-fill vacancy tables · Planned