Advertising and Public Relations Manager
OFO Code: 122201
Last checked 3 October 2026
1. Occupation identity
- OFO code
- 122201
- Occupation
- Advertising and Public Relations Manager
- Classification
- OFO 2021
- Major group
- MANAGERS
- Unit group
- 1222 · Advertising and Public Relations Managers
Official description
Advertising and public relations managers plan, direct and coordinate the advertising, public relations and public information activities of enterprises and organizations or of enterprises that provide related services to other enterprises and organizations.
More official OFO detail
Alternative titles: PR Accounts Executive
Specialisations: Media Advisor / Manager, Advertising Manager, Media and Communications Manager, Public Relations Manager, Chief Communications Manager / Officer, Relationship Manager, Green Marketer, Corporate Relations Manager
- Establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources
- Planning, directing and coordinating the advertising and public relations activities of an enterprise or organization
- Overseeing the selection, training and performance of staff
- Negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies
- Leading and managing the activities of advertising and public relations staff
- Planning and directing daily operations
- Establishing and directing operational and administrative procedures
- Planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization
2. Demand status
Demand evidence not yet linked
This is an official OFO 2021 occupation. Demand status is separate evidence and is not inferred from inclusion in the OFO.
A national demand signal is not a promise of a vacancy in your town.
3. Salary evidence
No sourced salary record has been ingested for this OFO code yet.
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5. Qualification
Qualification evidence pending.
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7. Industry, sector and provincial context
National occupation classification. Industry and provincial context are shown only where a separate official source supports the link.
No source-backed modern OFO↔SIC 7 industry link has been ingested for this occupation yet. PathLens does not infer one from the job title.
Browse the official South African industry classification →8. Next steps — official links
9. Decision tools
10. Sources for this page
- DHET Organising Framework for Occupations (OFO 2021) · Planned
- DHET Occupations in High Demand · Planned
- Critical Skills List · Planned
- QCTO qualifications and occupational certificates · Planned
- Stats SA Quarterly Labour Force Survey · Planned
- SETA Sector Skills Plans / hard-to-fill vacancy tables · Planned