PATHLENSA RISKATLAS.CO.ZA PRODUCT · SOUTH AFRICA RISKATLAS.CO.ZA

Advertising and Public Relations Manager

OFO Code: 122201

Last checked 3 October 2026

PATHLENS

1. Occupation identity

OFO code
122201
Occupation
Advertising and Public Relations Manager
Classification
OFO 2021
Major group
MANAGERS
Unit group
1222 · Advertising and Public Relations Managers

Official description
Advertising and public relations managers plan, direct and coordinate the advertising, public relations and public information activities of enterprises and organizations or of enterprises that provide related services to other enterprises and organizations.

More official OFO detail

Alternative titles: PR Accounts Executive

Specialisations: Media Advisor / Manager, Advertising Manager, Media and Communications Manager, Public Relations Manager, Chief Communications Manager / Officer, Relationship Manager, Green Marketer, Corporate Relations Manager

  • Establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources
  • Planning, directing and coordinating the advertising and public relations activities of an enterprise or organization
  • Overseeing the selection, training and performance of staff
  • Negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies
  • Leading and managing the activities of advertising and public relations staff
  • Planning and directing daily operations
  • Establishing and directing operational and administrative procedures
  • Planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization

2. Demand status

Demand evidence not yet linked

This is an official OFO 2021 occupation. Demand status is separate evidence and is not inferred from inclusion in the OFO.

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3. Salary evidence

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5. Qualification

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7. Industry, sector and provincial context

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No source-backed modern OFO↔SIC 7 industry link has been ingested for this occupation yet. PathLens does not infer one from the job title.

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8. Next steps — official links

9. Decision tools

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