PATHLENSA RISKATLAS.CO.ZA PRODUCT · SOUTH AFRICA
RISKATLAS.CO.ZA
Sales and Marketing Manager
OFO Code: 122101
Last checked 3 October 2026
1. Occupation identity
- OFO code
- 122101
- Occupation
- Sales and Marketing Manager
- Classification
- OFO 2021
- Major group
- MANAGERS
- Unit group
- 1221 · Sales and Marketing Managers
Official description
Sales and marketing managers plan, direct and coordinate the sales and marketing activities of an enterprise or organization, or of enterprises that provide sales and marketing services to other enterprises and organizations.
More official OFO detail
Specialisations: Business Support Manager, Business Development Manager, Key Account Manager, Insurance Sales and Marketing Manager
- Planning and organizing special sales and marketing programmes based on sales records and market assessments
- Leading and managing the activities of sales and marketing staff
- Determining price lists, discount and delivery terms, sales promotion budgets, sales methods, special incentives and campaigns
- Establishing and directing operational and administrative procedures related to sales and marketing activities
- Overseeing the selection, training and performance of staff
- Planning and directing daily operations
- Establishing and managing budgets and controlling expenditure to ensure the efficient use of resources
- Representing the enterprise or organization at sales and marketing conventions, trade exhibitions and other forums
2. Demand status
Demand evidence not yet linked
This is an official OFO 2021 occupation. Demand status is separate evidence and is not inferred from inclusion in the OFO.
A national demand signal is not a promise of a vacancy in your town.
3. Salary evidence
No sourced salary record has been ingested for this OFO code yet.
Open remuneration history & calculator →4. Quick EE check
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5. Qualification
Qualification evidence pending.
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7. Industry, sector and provincial context
National occupation classification. Industry and provincial context are shown only where a separate official source supports the link.
No source-backed modern OFO↔SIC 7 industry link has been ingested for this occupation yet. PathLens does not infer one from the job title.
Browse the official South African industry classification →8. Next steps — official links
9. Decision tools
10. Sources for this page
- DHET Organising Framework for Occupations (OFO 2021) · Planned
- DHET Occupations in High Demand · Planned
- Critical Skills List · Planned
- QCTO qualifications and occupational certificates · Planned
- Stats SA Quarterly Labour Force Survey · Planned
- SETA Sector Skills Plans / hard-to-fill vacancy tables · Planned